At Three‑Headed, we’re a collective of music‑industry veterans who have lived every side of the touring and production world. Our team members aren’t just tour managers or stage technicians; many of us have been the artist and know what it’s like to be under the spotlight. Others have spent years behind the scenes planning every detail of major tours. Together, we form a unit that understands the creative process from inception to encore.

• Built on real‑world experience. We’ve cut our teeth in clubs, festivals and arenas around the globe. Some of us have served as touring or production managers for house‑music icons like Green Velvet—a Chicago‑born DJ/producer who helped pioneer the city’s house and techno scenes and founded influential labels Cajual and Relief Records—as well as the Dutch‑Caribbean duo Shermanology, known for their soulful blend of old‑school house and modern tech‑house. Managing tours for artists of this calibre has given us firsthand insight into what it takes to pull off flawless shows and keep artists thriving on the road.

• Touring & logistics expertise. Our team orchestrates the entire touring cycle: booking transportation and hotels, coordinating venues, arranging backline and equipment, and handling budgets and paperwork. We also handle artist well‑being, ensuring they have the support they need to perform at their best. Our production managers oversee everything on and around the stage—audio, lighting, video, rigging, permits and labour calls—from the moment the trucks roll up until load‑out. We advance shows meticulously, secure gear rentals, coordinate crew and solve problems on the fly.

• Artist relations & development. Building authentic relationships is at the heart of what we do. Acting as a liaison between artists and stakeholders, we coordinate appearances and tours, negotiate contracts, manage budgets, oversee merch production and provide guidance throughout the process. Our aim is to create an environment where artists can grow creatively while feeling genuinely supported.

• Production & creative design. Beyond logistics, we bring ideas to life. Our production designers collaborate closely with artists to create bespoke stage designs, immersive lighting and video installations. We ensure that every detail—from sound rigs to special effects—aligns with the artistic vision. We also curate merchandise pop‑ups and on‑site brand activations, designing custom merch lines and experiential spaces that deepen the connection between artists and fans. Whether it’s a street‑wear drop, a limited‑edition vinyl release or a pop‑up installation, we manage everything from concept to production.

• Immersive fan experiences. Today’s music fans crave more than just a show. We design activations that invite fans into an artist’s world: interactive meet‑and‑greets, themed events, art installations and community‑driven experiences. Our team leverages our network of vendors and venues to turn each event into a memorable moment that strengthens fan loyalty.

Why Three‑Headed?
Because we’re not just another production company—we’re a bridge between the underground grit and the professional polish. Decades of experience across all facets of the music industry mean we understand the pressures artists face and the details that make or break a tour. We’re here to elevate your vision, handle the logistics you don’t want to worry about, and create experiences that resonate long after the lights go down.