FOUNDING PARTNER

Dom Brown is the founding partner and guiding force behind THRE3HEADED, a touring and production agency built on precision, vision, and an unshakable understanding of what artists truly need to thrive. A multifaceted creative with deep roots in Chicago’s nightlife, music, and cultural ecosystems, Dom has spent the past decade shaping stages, elevating artists, and redefining how audiences experience music.

Dom’s career has been driven by an intuitive grasp of artists—their process, their pressure points, and their potential. From working closely with globally recognized talent such as Green Velvet, Shermanology, RuPaul, and dozens of rising stars, he has developed a reputation for being the person artists trust when the stakes are highest. His expertise spans artist relations, creative direction, touring logistics, immersive show production, merchandise strategy, and brand building—allowing him to bridge the gap between artistry and execution with clarity and intention.

In Chicago, Dom has established himself as an influential cultural voice: a curator, producer, and entrepreneur who has built spaces, launched brands, and fostered communities that resonate far beyond the city itself. In 2024, he founded and produced Destination Unknown, a three-day international music festival in Tulum, bringing more than 25 Chicago-based artists to Mexico and creating a global platform for homegrown talent. Whether reimagining nightlife at Never Have I Ever, spearheading major productions like LaLaLand, or developing lifestyle-driven brands and merchandise platforms, Dom has consistently pushed the boundaries of what independent creatives can build.

THRE3HEADED is the culmination of that journey. Born from years of hands-on experience in the production and touring world, the agency channels Dom’s belief that artists deserve more than logistics—they deserve partnership, protection, and a team capable of bringing their vision to life at the highest level. Under his leadership, THRE3HEADED operates with the same ethos that has defined Dom’s work: detail-obsessed execution, emotional intelligence, and a commitment to elevating artistry through intentional, world-class support.

Through THRE3HEADED, Dom Brown continues to shape the cultural and creative landscape—championing artists, crafting experiences, and setting new standards for what modern touring and production management can be.looks like.

PARTNER

Born and raised in the Chicago Loop, Michael Ball has always lived at the intersection of music and event production. He began producing underground raves in the mid-1990s, booking iconic Chicago House DJs and learning firsthand how to observe, adapt, and execute under pressure—skills that became the foundation of his career.

That same ability to manage “organized confusion” carried him into a 16-year run on the floor of the Chicago Board of Trade, where he worked multiple roles across some of the world’s largest trading pits. The intensity, precision, and high-stakes decision-making of the CBOT proved directly transferable to large-scale event production.

In the early 2000s, while still at the CBOT, Michael shifted his focus fully toward music. He began tour managing for former Atlantic Records artists Kill Hannah, completing two world tours. Tour management became the gateway to his true calling: Artist Relations and Hospitality. His first AR leadership role came in 2011 as Director of Artist Relations for Wavefront Music Festival, managing all 107 performers—many of the world’s most influential DJs. Since then, he has helmed Artist Relations programs for major domestic and international festivals eight times over 14 years, establishing a reputation that’s recognized throughout Chicago and beyond.

In January 2025, Michael co-produced his first festival from the ground up: Destination Unknown in Tulum, Mexico, featuring more than 30 Chicago House DJs—an unprecedented all-Chicago lineup headlined by Green Velvet, Gene Farris, DJ Heather, and Felix da Housecat.

Michael continues to tour manage for high-profile artists worldwide. For over a decade, he has also served as Clientele Hospitality Director for Chicago venues including Soundbar—the city’s largest nightclub—and the legendary 30-year-old Spybar. He additionally owns one of Chicago’s largest recording studios, a creative incubator for DJs prioritizing music production. Michael credits several key mentors for shaping his career, including Marciano Agabon, Kamal Soliman, Claudia Gassel, Greg Corner, and Dominique Brown.

PARTNER

Brian is a Chicago-bred creative whose career reflects a natural evolution from artist to architect of experiences. With more than 15 years immersed in the city’s music scene, he began behind the turntables as a DJ, mastering the art of reading a room, moving a crowd, and building nights people remember long after the music fades. That foundation as an artist gave him a deep, intuitive understanding of energy, timing, and emotional connection—elements that would later define his work far beyond the booth.

What started as a passion for DJing quickly expanded into producing his own events, where Brian took control of not just the music but the full experience. From there, his role grew organically into artist management and production leadership, overseeing everything from nightclub programming to large-scale festivals and multi-day experiences. His ability to see both the creative and operational sides of a project has made him a trusted figure for artists, promoters, and venues alike.

Over the years, Brian has earned a reputation for seamlessly blending creative vision with disciplined, forward-thinking logistics. He brings the instinct of an artist and the precision of a producer—ensuring that every detail, from talent coordination to technical execution, aligns with the larger vision. Known for his calm under pressure and solutions-driven mindset, Brian consistently transforms ambitious ideas into cohesive, high-impact realities.

At the core of his work is a simple philosophy: great events are felt, not forced. By combining deep cultural fluency with hands-on production expertise, Brian continues to shape experiences where artistry, organization, and atmosphere move in perfect sync.